KEEP YOUR PRODUCTS, PRICES & SPECIALS IN FRONT OF YOUR CUSTOMERS
At Home. In Your Store. Online.
Running a food market is already a full-time job.
Keeping prices updated online, creating specials, managing an in-store digital sign, updating Google, creating promotional content and keeping customers informed can quickly become another full-time job.
That’s where we come in.
Simmons Food Marketing becomes your outsourced customer communication department.
One contact. One ongoing service. We take care of keeping your products, prices and specials current and visible wherever your customers are looking.
No additional employee to hire. No software to learn. No content for your staff to create.
AT HOME — QR MAGNET CARDS
Give your customers a permanent connection to your store.
Our custom QR magnet cards give customers instant access to your current products, prices and specials from their phone.
They put the card on their refrigerator and scan it whenever they’re ready to shop.
- Current products, prices and specials available 24/7
- Information can be updated without replacing the magnet
- No email newsletter required
- No customer email addresses or personal information to collect
- Keeps your store information in the customer’s home
You don’t update it. We do.
IN YOUR STORE — DIGITAL SIGNAGE
Turn a TV in your store into an always-current customer communication system.
Your digital sign can display:
- Current products and prices
- Weekly specials
- Featured products
- Store announcements
- Promotional content
- Vendor advertising
- Advertising from other local businesses
We create the content, manage the sign and make changes remotely.
Your employees don’t have to touch it.
OPTIONAL ADD-ON ONLINE — KEEP YOUR PRODUCTS VISIBLE ON GOOGLE
Customers increasingly search online before deciding where to shop.
We help keep your products and store information visible through:
Google Business
Keep your business information, products, specials and promotional content in front of people searching for businesses like yours.
Google Merchant Center
Connect your products with Google’s product ecosystem so shoppers can discover what you carry while searching online.
When product information or pricing changes, we coordinate the updates for you.
One update. Multiple places your customers can find you.
THE MOST IMPORTANT PART?
WE DO IT ALL FOR YOU.
You aren’t buying another piece of software your employees have to learn.
You aren’t getting another marketing account that somebody at the store has to remember to update.
And you aren’t hiring an agency that creates something and then waits for you to tell them what to do next.
We continually manage the system for you.
Your weekly price & specials check is included.
We contact you on every week to find out:
What prices changed?
What’s on special?
What needs to be added?
What needs to be removed?
Is there anything you want customers to know about this week?
You give us the information. We take care of the rest.
We make the changes, update the appropriate channels and keep everything current.
ONE CONTACT TAKES CARE OF EVERYTHING.
Instead of dealing with a website person, a digital signage company, a Google specialist, a graphic designer and an advertising company, you have one person to call. Simmons Food Marketing works as your outsourced customer communication department. Think of it as adding an experienced contract worker to your business — without adding another employee to your payroll.
Our service is:
Fully Managed
We handle the ongoing work.
All-Inclusive
Routine content creation, changes and updates are included.
Ongoing
We don’t just build the system and disappear. We continually keep it updated.
Flexible
There is no long-term contract. Cancel with 30 days’ notice.
Personal
You aren’t passed from department to department. You have one point of contact who knows your store and your program.
YOUR DIGITAL SIGN CAN EVEN HELP PAY FOR THE PROGRAM.
If you choose, we can make a portion of your in-store digital sign available to advertisers.
Potential advertisers could include:
Local businesses
Realtors
Insurance agents
Home-service companies
Restaurants
Community businesses
Vendors whose products you sell
And we can manage the advertising for you.
We can handle the advertising content, scheduling and ongoing management so it doesn’t become another job for you or your employees. Advertising revenue goes to your store and can be used to offset some — or potentially all — of the cost of your customer communication program.
Advertising is completely optional. Your primary digital signage remains focused on promoting your store, your products and your specials.
BUILT SPECIFICALLY FOR INDEPENDENT FOOD RETAILERS
This isn’t a generic digital marketing package.
Our system was designed around the needs of independent:
Meat Markets • Seafood Markets • Produce Markets • Specialty Food Markets • Independent Grocers
We understand that prices change. Specials change. Availability changes.
And most independent retailers don’t have an employee sitting behind a desk all day updating marketing channels.
That’s exactly why this is a managed service.
YOU RUN THE STORE.
WE KEEP YOUR CUSTOMERS INFORMED.
Your products. Your prices. Your specials.
At home. In your store. Online.
And when something changes?
You have one person to contact. We take care of the rest.
SEE HOW IT COULD WORK FOR YOUR STORE
Let’s talk about your store, what you’re currently doing to communicate with customers and where we may be able to help.
There is no long-term commitment and no complicated software for you or your employees to learn.
Questions? Call Mike directly
Simmons Food Marketing